Freelance foundations
Work began across websites, paid search and SEO. SEO became the discipline where the deepest expertise accumulated.
About Rotgar
SEO since 2008. A dedicated search practice for law firms.
Rotgar helps law firms improve visibility across Google Search + Maps, Google AI Overviews, ChatGPT and Gemini. We measure each system separately because each produces different evidence.
Founder-reviewed strategy
Agency delivery with one strategic direction
Evgeniy Yudin reviews and approves strategy across every project. The agency team handles delivery.
Rotgar goes deep in a small number of disciplines and industries instead of spreading expertise across unrelated services.
- SEO
- Since 2008
- Rotgar
- Founded 2011
- Base
- Spain
- Reach
- Worldwide
How the focus narrowed
From broad digital work to specialist search
Each step reduced the number of disciplines and increased the depth of the work.
SEO became the core
Rotgar narrowed its scope from broad digital delivery to search strategy and implementation.
Industry focus replaced generic delivery
Dedicated practices make the research, terminology and measurement specific to the way each market chooses a provider.
AI search became measurable
Google AI Overviews, ChatGPT and Gemini became separate systems with their own tests and metrics.
Three visibility systems
Three doors. Three measurement models.
We do not combine every search and AI result into one visibility score.
Google Search + Maps
Search queries, rankings, impressions, clicks, CTR and local visibility across organic results and Maps.
Google AI Overviews
Search queries, firm presence, citations, sources, competitors and what the answer says about the firm.
ChatGPT + Gemini Visibility
Prompts, not search queries: mentions, recommendations, sources, what assistants say and repeatability.
Analytical coverage
More coverage. Human judgment.
Purpose-built automation lets us compare more queries, pages, markets and AI answers than a manual review can cover consistently.
Every finding is checked by the team before it becomes a recommendation. Evgeniy remains accountable for strategy and priorities.
What changes in practice
Deeper Search Console analysis across queries, pages, devices, markets and time
More frequent checks where the project needs them
Repeatable tests across Google AI Overviews, ChatGPT and Gemini
Human review before findings become recommendations
Worldwide work
Based in Spain. Working worldwide.
Each market is evaluated in the language prospective clients use.
Language, jurisdiction and market context shape the queries, prompts, competitors and interpretation.
Public evidence
Check the agency behind the method
Agency-wide proof is kept separate from legal-sector outcomes.
Agency-wide Clutch profile5.0 overall rating across 26 verified reviews. These are not presented as law-firm reviews.
↗ Measurement methodologyHow Search, Maps and AI results are recorded and compared.
→ Audit contentsThe structure of a law-firm visibility audit.
→ Industry commentaryEvgeniy Yudin on AI content inflation.
↗ Free audit
Start with a free law-firm visibility audit
The simplest free audit starts with one law firm or selected office, one priority market and one prospective-client language.
Best fit Law firms and multi-office legal practices in:
- Personal injury
- Family law
- Criminal defense
- Immigration
- Employment law
- Business + corporate
- Litigation + dispute resolution
- Real estate + property
- Estate planning + probate
- Tax law
- Your firm’s current visibility and named competitors
- The sources AI answers rely on
- A prioritized list of improvements to implement
Need to include several firms, offices, countries, markets or prospective-client languages? Book a 20-minute call We’ll agree the scope and tailor the audit at no cost.